 Keep Them Coming Back
5 Ways to Keep Visitors Coming
Back.
Traffic
Tactics
A lot of successful websites depend
on returning visitors to account for a major part of their
traffic. Returning visitors are easier to convert into paying
customers because the more often they return to a site, the
more trust they have in that site. The credibility issue just
melts away. Hence, keep your visitors coming back to your site
with the following methods:
1) Start a forum, chat
room or shout box
When you start a forum, chat
room or shout box, you are providing your visitors a place
to voice their opinions and interact with their peers --
all of them are visitors of your site. As conversations
build up, a sense of community will also follow and your
visitors will come back to your site almost religiously
every day.
2) Start a web log
(blog)
Keep an online journal, or more
commonly known as a blog, on your site and keep it updated
with latest news about yourself. Human beings are curious
creatures and they will keep their eyes glued to the
monitor if you post fresh news frequently. You will also
build up your credibility as you are proving to them that
there is also a real life person behind the
website.
3) Carry out polls or
surveys
Polls and surveys are other
forms of interaction that you should definitely consider
adding to your site. They provide a quick way for visitors
to voice their opinions and to get involved in your
website. Be sure to publish polls or surveys that are
strongly relevant to the target market of your website to
keep them interested to find out about the
results.
4) Host puzzles,
quizzes and games
Just imagine how many office
workers procrastinate at work every day, and you will be
able to gauge how many people will keep visiting your site
if you provide a very interesting or addicting way of
entertainment. You can also hold competitions to award the
high score winner to keep people trying continuously to
earn the prize.
5) Update frequently
with fresh content
Update your site frequently
with fresh content so that every time your visitors come
back, they will have something to read on your site. This
is the most widely known and most effective method of
attracting returning visitors, but this is also the least
carried out one because of the laziness of webmaster's. No
one will want to browse a site that looks the same over ten
years, so keep your site updated with fresh
bites!
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