 Working The Search
Engines
Search Engine Friendly
Pages
There is no point in building a website unless there are
visitors coming in. A major source of traffic for most
sites on the Internet is search engines like Google,
Yahoo!, MSN, AltaVista and so on. Hence, by designing a
search engine friendly site, you will be able to rank
easily in search engines and obtain more visitors.
Major search engines use
programs called crawlers or robots to index websites to
list on their search result pages. They follow links to a
page, reads the content of the page and record it in their
own database, pulling up the listing as people search for
it.
If you want to get your
site indexed quickly and easily, you should avoid
using frames on your website. Frames will only confuse
search engine robots and they might even abandon your site
because of that. Moreover, frames make it difficult for
users to bookmark a specific page on your site without
using long, complicated scripts.
Do not present important
information in Flash movies or in images. Search engine
robots can only read text on your source code so if you
present important words in Flash movies and images rather
than textual form, your search engine ranking will be
affected dramatically.
Use meta tags accordingly on
each and every page of your site so that search engine
robots know at first glance what that particular page is
about and whether or not to index it. By using meta tags,
you are making the search engine robot's job easier so they
will crawl and index your site more frequently.
Stop using wrong HTML tags like
<font> to style your page. Use CSS (Cascading Style
Sheets) instead because they are more effective and
efficient. By using CSS, you can eliminate redundant HTML
tags and make your pages much lighter and faster to
load.
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